CRAFT
x code
Designing at the intersection of craft x code
AI CREATIVE DIRECTION, ART DIRECTION + IMAGEs, Motion + identity
brand page hero imagery, creative product photography, and visual assets designed for digital platforms and social channels. Rather than producing one-off images, Art-i builds interconnected sets of visuals that can be used, adapted, and extended over time — ensuring brands always have imagery that feels current, authored, and recognisably their own. The work is designed to move easily across touchpoints, while maintaining a clear visual point of view.
01
[Sustains everyday brand expression]
Visual Series
This includes brand page hero imagery, creative product photography, and visual assets designed for digital platforms and social channels. Rather than producing one-off images, Art-i builds interconnected sets of visuals that can be used, adapted, and extended over time — ensuring brands always have imagery that feels current, authored, and recognisably their own. The work is designed to move easily across touchpoints, while maintaining a clear visual point of view.
02
[Defines moments of focus]
focuses on creating image and motion collateral that introduces a seasonal collection, product release, or brand moment — shaping how it is seen, understood, and remembered. Art-i develops hero imagery, supporting visuals, and motion assets that work together to tell a clear story across brand, digital, social, and campaign channels. Rather than producing isolated campaign assets, Campaign World builds a cohesive narrative framework — ensuring the story holds as thecampaign unfolds.
03
[Supports scale]
Product Engine
Systemised product imagery built for scale and consistency. Product Engine replaces fragmented production with a clear and consistent visual logic. Angles, lighting, framing, and environments are defined upfront, allowing new products and variations to be introduced without re-articulating the visual language. The result is reliable, high-quality imagery designed for e-commerce, digital, and social use — without loss of authorship.
Aaron patterson [CREATIVE DIRECTOR]
With a background spanning art direction, fashion, product and still life styling, and graphic design, Aaron brings a multidisciplinary lens to every project. His work is grounded in structure and shaped by aesthetic instinct — blending traditional craft with emerging technologies to create precise, considered visual worlds.
As the founder and Creative Director of Art.i Studio, he leads projects from concept through execution, developing image systems that balance human sensitivity with machine intelligence. His approach is defined by discipline, restraint, and a belief that luxury is built through clarity.
